The Paradox of Choice: Why More Is Less


The Paradox of Choice: Why More Is Less by Harper Perennial

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In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features, suggested readings, and more.

Whether we’re buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions--both big and small--have become increasingly complex due to the overwhelming abundance of choice with which we are presented.

We assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression.

In The Paradox of Choice, Barry Schwartz explains at what point choice--the hallmark of individual freedom and self-determination that we so cherish--becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice--from the mundane to the profound challenges of balancing career, family, and individual needs--has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse.

By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

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Practical Wisdom


Practical Wisdom by Riverhead Hardcover

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A reasoned yet urgent call to embrace and protect the essential, practical human quality that has been drummed out of our lives: wisdom.

It's in our nature to want to succeed. It's also human nature to want to do right. But we've lost how to balance the two. How do we get it back?

Practical Wisdom can help. "Practical wisdom" is the essential human quality that combines the fruits of our individual experiences with our empathy and intellect-an aim that Aristotle identified millennia ago. It's learning "the right way to do the right thing in a particular circumstance, with a particular person, at a particular time." But we have forgotten how to do this. In Practical Wisdom, Barry Schwartz and Kenneth Sharpe illuminate how to get back in touch with our wisdom: how to identify it, cultivate it, and enact it, and how to make ourselves healthier, wealthier, and wiser. Read more...

The Costs of Living


The Costs of Living by Xlibris, Corp.

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We all value freedom, family, friends, work, education, health, and leisure-"the best things in life." But the pressure we experience to chase the dollar in order to satisfy both the demands of the bottom line and the demands of our seemingly insatiable desire to consume are eroding these best things in life. Our children now value profit centers, not sports heroes. Our educational system is fast becoming nothing more than a financial investment where students are encouraged to expend more energy on making the grade than on learning about their world. Our business leaders are turning young idealists into cynics when they cut corners and explain that "everybody's doing it." The need to achieve in our careers intrudes so greatly on our personal world that we find ourselves weighing the "costs" of enjoying friendships rather than working. In this book, psychologist Barry Schwartz unravels how market freedom has insidiously expanded its reach into domains where it does not belong. He shows how this trend developed from a misguided application of the American value of individuality and self-pursuit, and how it was aided by our turning away from the basic social institutions that once offered traditional community values. These developments have left us within an overall framework for living where worth is measured entirely by usefulness in the marketplace. The more we allow market considerations to guide our lives, the more we will continue to incur the real costs of living, among them disappointment and loneliness. Read more...

The Battle for Human Nature: Science, Morality and Modern Life


The Battle for Human Nature: Science, Morality and Modern Life by W. W. Norton & Company

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  • ISBN13: 9780393304459
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Sino-Forest shares rise as speculators jump in

"This is now in the hands of speculators," said Barry Schwartz, who is a portfolio manager at Baskin Financial Services. "I would imagine there is another fund, or speculator accumulating a position." Shares of the Toronto-listed company have plunged


Has Google Maps Been Giving You False Information for Years?

The image below and to the right, captured by Barry Schwartz at the Search Engine Roundtable, the first blogger to discover the change as best I can tell, shows what Google Maps results used to look like. The screenshot above is an example of what they


Circles Fatigue: The Dark Side Of Google+

Gigaom's Mathew Ingram chalks it up to what psychologist Barry Schwartz has called the "Paradox of Choice," meaning that "too much choice actually makes it less likely [users] will take advantage of a feature." He adds, "The process of filtering


Gregor Mendel Google Logo Gives Peas a Chance

It is also interesting that today is Moon Day, as noted by Barry Schwartz on Search Engine Roundtable, who points out that Google has honored Moon Day in the past, but not this year. As we have said on SEW many times before, there seems to be an innate


Has Google Maps Been Giving You False Information for Years?

15.07.11

After four years, quietly removed its Google Maps traffic feature, only an explanation when critics began to speak

Almost four years after the introduction of the traffic feature, Google Maps has quietly killed the project because it may have been misleading its customers from day one.Just about every search for directions from one point to another is based on Google since the traffic was deployed on 1st August 2007, was accompanied by two estimates for how long the journey would take - an estimate without traffic and one with. The image below and right, caught by Barry Schwartz at Search Engine Roundtable, the first blogger to discover the changes as best I can say this shows that the results of Google Maps can look like. The screenshot above is an example of what they look like today.

Source: The Atlantic

Barry Schwartz: Pay attention to the least of us | Faith & Leadership

by Faith and Leadership

| Many organizations today use rules and incentives to try to get their employees to do the right thing, said Barry Schwartz , a professor of social theory and social action at Swarthmore College. Some public school systems, for example, require teachers to work from scripted lesson plans and offer monetary bonuses if a certain percentage of students pass end-of-grade tests.

Such rules and incentives can work, but “the trouble is they rarely work in the sense of getting us what we actually want,” said Schwartz, the author or co-author of seven books, including “The Paradox of Choice,” “The Costs of Living” and “Learning and Memory.”

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