American Family Resource Center

Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations

List Price: $19.95 Price: $13.63 You Save: $6.32 (32%)

True or False?

Most PowerPoint presentations are:



·compelling

·illuminating

·informative

·clear and to the point
Answer: False

Make a change following the principles of Stephen Kosslyn:



·a world authority on the visual brain

·a clear and engaging writer
Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works! Read more...

Fundamentals of Psychology in Context (3rd Edition)

List Price: $123.60 Price: $94.99 You Save: $28.61 (23%)

This innovative, 13-chapter text examines psychological issues from the levels of the brain, person, and social world to help students actively apply psychology to their lives.

Introducing Psychology: Brain, Person, Group (4th Edition) (Mypsychlab)

List Price: $120.00 Price: $95.74 You Save: $24.26 (20%)

This innovative, 13-chapter text examines psychological issues from the levels of the brain, person, and social world to help students actively apply psychology to their lives. Offered in digital format or on-demand custom format.

Through their own research, clinical work, and experiences as teachers, Stephen Kosslyn and Robin Rosenberg have found that exploring psychology from multiple perspectives further enhances learning. Examining psychological concepts from the levels of the brain (biological factors), the person (beliefs, desires, and feelings), and the world (social, cultural, and environmental factors) and their interactions helps students organize and integrate topics within and across chapters and actively apply psychology to their lives.

Graph Design for the Eye and Mind

List Price: $55.00 Price: $48.13 You Save: $6.87 (12%)

Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Kosslyn then uses these eight psychological principles as the basis for hundreds of specific recommendations that serve as a concrete, step-by-step guide to deciding whether a graph is an appropriate display to use, choosing the correct type of graph for a specific type of data and message, and then constructing graphs that will be understood at a glance. Kosslyn also includes a complete review of the scientific literature on graph perception and comprehension, and appendices that provide a quick tutorial on basic statistics and a checklist for evaluating computer-graphics programs. Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising. Read more...